广告投放形式 一、几种计费方式区别 1、cpa按行动付费:cost per action 每次行动成本。计价方式是指按广告投放实际效果,即按回应的有效问卷或订单来计费,而不限广告投放量。 这种计费方式有. Cpa:广告术语,全称cost per action,即每次行动成本,action指你的最终目标行为可以是一次购买、一次注册等等; cps:全称cost per sale ,每次销售成本,专指一次购买的成本; cpm:广告术.
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