Cpa（cost per action），简单说是为网站带来新用户注册并激活，就算是有效的广告（广告商付费，做广告的媒介收费）。 cps（cost per sales）与cpa同理，只是cps做的不是注册而是销售（消. 一、cpi计费 1、cpi定义 cpi是安装计费，按用户激活app计费，通常只作为广告主内部衡量广告投放效果的指标之一。适用场景主要常用于移动端激活app导流。 2、cpi盈利模式 下载的app需要被激.
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